Getting on in 'the business'

Really interesting article about the success of some photographers from Light Stalking (website)

Why Some Photographers Get All the Breaks

By Light Stalking on 25 Sep 2011 in Business

A topic we have been wrestling with covering here on Light Stalking is that some photographers just seem to do better than other photographers in terms of recognition even when there is no great difference in technical skill or talent. Some photographers just seem to get all the breaks.

A lot of the reason for that, it seems on the surface, is that those photographers seem to have an innate ability to be at the right place at the right time or know the right people. As Chase Jarvis succinctly put it in a recent piece on his site, Socially Connected Creatives Make More Money, Have More Success. Now, obviously in this context success is defined as professional success – financial rewards, accolades, peer and public recognition etc, so the reasons for that success are worth exploring if you are wondering how to do a little better in that area.

Chase’s post stemmed from an article written by well-know author Richard Florida (PhD, Columbia and Senior Editor at The Atlantic) who wrote “Rise of the Creative Class” and whose general view on success among creatives such as photographers can be partially summed up in this quote:

“Highly developed social skills … including persuasion, social perceptiveness, the capacity to bring the right people together on a project, the ability to help develop other people, and a keen sense of empathy…are quintessential leadership skills needed to innovate, mobilize resources, build effective organizations, and launch new firms. They are highly complementary to analytic skills [read: your technical abilities as a photographer]…and indeed, the very highest-paying jobs usually require exceptional skill in both realms.” – Richard Florida (in brackets by Chase Jarvis).

The Socially Connected Photographer

In the context of photography, successful photographers have good skills in two areas:

• photographic technique
• social and organisational skills

Now the technique part of it is pretty straight forward. That basically comes down to knowing and continuing to learn photographic theory and then going out and shooting (practicing) a lot.

But how many photographers work on the social element? What does it even mean?

For Richard Florida (or Chase Jarvis for that matter) it would seem to mean that successful photographers often have that personal element that allows them to organise larger photographic projects, reach out to relevant people online and off, persuade others of their ability as well as helping other people. All of this helps them to also get in front of a larger audience too.

And when you think of well known photographers, it’s easy to see that the vast majority are very good at all of that.

The Example of Famous Photographer, Minor White

Let’s look at the example of one of America’s most famous photographers of the 20th century – Minor White.

Clearly his technical photographic skill was second-to-none. But what of his ability to excel in the areas Richard Florida says create more success among creatives?

We know that his early friends included other amazing photographers such as Ansel Adams, Dorothea Lange, Edward Weston and Alfred Steiglitz. We know that Adams invited him to be part of America’s first Fine Art Photography Department at the California School of Fine Arts. We know that he came up with the idea for Aperture Magazine (one of the most influential photography magazines of the 20th century) and that he collaborated on that project with fellow photographers Dorothea Lange, Ansell Adams and Barbara Morgan as well as photography critic Nancy Newhall and curator, Beaumont Newhall. We know that he collaborated on many other publishing projects with other photographers. And we also know that these projects all served to get his photography and expertise in front of large audiences. And concurrently to all of this, his reputation as one of America’s greatest photographers was established.

In effect, it is very clear that Minor White had the “quintessential leadership skills needed to innovate, mobilize resources, build effective organizations, and launch new firms.” (On a side note, it’s also clear that the other photographers around him such as Ansel Adams and Dorothea Lange had a similar set of skills).

What Does That Mean for the Modern Photographer?

Photographers today face a lot of challenges that didn’t exist in White’s day. On the other hand we also have vastly more opportunities. White would have been in paradise had he had the reach for his magazine that is afforded to everyone by the internet. It is easier than ever to make contact with a massive array of talented photographers. Organising projects (even across vast distances) is simpler than it ever was. Helping others is also made that much easier by the faster communications enabled by 21st century technology.

It’s also not too difficult to see that some modern photographers are taking advantage of this. Names such as Scott Kelby, Chase Jarvis, David Duchemin and Mitchell Kanashkavich spring to mind as photographers who are taking advantage of modern technology and opportunities to become “socially connected” photographers and are getting great accolades in the meantime. Opportunities that Minor White would have dreamed of.

These opportunities are there for the taking for those photographers who will reach out and grab them.

What are you doing to develop your social side that will get you the recognition you deserve as a photographer?